The Apple logo is one of the most famous logos in the world. Apple fans not only put this logo on their vehicles to show their loyalty, they go to the extreme of tattooing themselves with it, a level of dedication very few brands achieved. The logo is admired for it's simplicity and many meanings that people attach to it. It's timeless. For 30 years it has been unchanged and I expect at least another 30 before anything drastic will be done to it.
When Jean Louis Gassée (executive at Apple Computer from 1981 to 1990) was asked about his thoughts to the Apple logo he answered:
One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy.
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